Bunny Up Aims To Purchase Playboy, Retire The Hef!

Bunny Up LLC, backed by an undisclosed Venture Capital Group, has offered to purchase Playboy Entertainment with the intensions to retire Huge Hefner and close the Playboy Mansion.

Mr. Hefner is an icon, as is the Playboy Brand, but we feel the Bunny Up Brand will quickly cast a shadow over every aspect of the Playboy business model. We would like to honor Mr. Hefner's contributions to the industry and our culture by retiring the two with dignity while we can.

Our plan is to purchase Playboy Entertainment and hold an amazing and wonderful retirement party for Mr. Hefner, highlighting his many contibutions to the adult industry and some very special moments within his past. This retirement party will be like no other! The list of distinguished guests invited to Mr. Hefner's retirement party will be quite intriguing. This list includes members of the Bunny Up & Playboy organizations, Bunny Up VIP Club Members, various other distinguished guests and a limited number of "Open Invitations" available to the public as well. Those seeking one of the available open invitations will be required to wear "Fan Gear" to gain entry.

The Bunny Up Brand has been quickly growing in various areas and we are currently negotiating with a number companies to license our brand, which will no doubt extend our reach across the globe. If things go as planned, we will close the Playboy Mansion some time after the retirement party. The closing will coincide with the opening of the Bunny Up Mansion in Florida, but the Playboy Mansion will not remain closed. We will eventually reopen the Playboy Mansion as a museum and keep it as a vintage reminder of Playboy's history. The opening of the Bunny Up Mansion will not be a replacement for the Playboy Mansion, however, it will be used as a "Romantic Retreat" for couples seeking to re-ignite the flames within their relationship.

This process will no doubt be complex and take some time. Updates will be posted here so check back again soon!

If, by chance, an unfortunate event develops and we are unable to hold this once in a lifetime retirement party, we have another plan! ;)